Could it be worth compiling case studies of success stories of people who have used education technology or completed a Computing course in your school?
Read MoreCase studies: A great tool in your marketing armoury
It’s all very well writing about the features and benefits of your product, but how do potential buyers know what it would be like to use in practice?
Read MoreDIY: ICT Case Studies: No place for corporate-speak
You can describe what your school does with educational technology ad nauseum, but in my opinion nothing will bring it alive as much as a well-written case study.
The reason that case studies can be so effective is that they take just one aspect of what the school is doing, rather than trying to present the whole lot.