Mystery solved?

Here in London there are so-called ‘Olympic Lanes’ on the road network, which may be used only by members of the ‘Olympic Family’, ie contestants and others directly connected with the Games (see this Alberta Games website for information about it). So, the lanes are in place, and motorists are allowed to use some of them at the moment. However, despite big electronic displays telling drivers they can use the lanes, lots of them didn’t realise that. Why not?
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