Conventional non-wisdom

Should you have an ICT leaflet or prospectus to give to potential students or their parents? Conventional wisdom dictates that you should. Conventional wisdom is wrong.

If you think about it, the only reason for doing anything, either in education or in business, is to solve a problem. What is the problem, then, that the ICT prospectus is intended to solve? It is this:

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ICT Briefing Evenings

When the Headteacher told me that he would like me to run an ICT briefing evening for parents, I thought it was a great idea, although I didn’t agree with his suggested approach. He thought the parents should be given a talk for about 20 minutes, and then be allowed to wander around. I thought, let’s cut the talk part: the kids can do that, on a one-to-one basis. Who wants to sit and listen where ICT is concerned?
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