Too many companies launch half-baked products, thereby placing the customer in the role of unpaid beta tester. Before you say “Too true. Tell me about it!”, it’s worth asking: do you do the same in effect? Because frankly I’ve seen a lot of half-baked initiatives emanating from schools. As for governments, well it’s almost what we’ve come to expect.

I’ve sometimes been criticised — gently ribbed — for opting to try to anticipate as many eventualities as possible. On the 22nd February 2011 I outlined a process — a checklist — you can go through to check the viability of something before you put it into effect. Surprisingly perhaps, it needn’t take very long. You’re almost bound to come across something you hadn’t reckoned on, but you should avoid most pitfalls.

Here’s the link to that article:

25 Ways To Make Yourself Unpopular: #14 Be Over-Cautious