Nudge theory is the application of insights from the field of psychology. It involves finding non-intrusive ways of encouraging or discouraging certain behaviours.

A case in point: an interesting experiment was carried out a few years ago in the USA. A school sent out postcards to parents simply asking them to improve their child’s attendance. Some parents were sent a generic message, while others were sent one relating specifically to their child; in fact, those postcards included their child’s attendance history. 

Which one had the greater impact, do you think?

You can find out by reading the rest of the article here:

7 insights from nudge theory